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Storm Brewing over the SaaS Greenfield?
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Is there a storm brewing over the SaaS greenfield?  What am I talking about, the SaaS game is all the rage.  You build an MVP, you buy the book Predictable Revenue, hire some sales development team members, and boom! Magic. This topic has been on my list for about a year, and I have only grown more concerned in recent meetings.  Is SaaS sales...

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YP: Billion Dollar Marketing Technology Leader
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Atlanta’s billion dollar marketing technology leader.  Paint this town Yellow and Black.  Please.  Not only because it would go nicely with my beloved Georgia Tech, but also because we need to celebrate this company, partner with them, and let them lead. So who is this billion dollar marketing technology leader?  Well, it isn’t your grandparents Yellow Pages, its a reborn, getting cooler by the...

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Scaling a Business is Hard
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Scaling a business is hard.  It is suppose to be hard.  As I have shared in previous writings I am busy studying how businesses, specifically technology businesses, scale to become large transformational businesses.  Why is it so hard to scale a large business?  I’ve been giving a lot of thought to this very question.  Is it team, is it idea, is it market size,...

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Email Marketing : The Seed of Marketing Technology
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Email marketing, email marketing, email marketing.  It just rolls off your tongue like a poem about marketing technology.  I am a proud email marketing entrepreneur and recently have been giving a lot of thought to the future of the channel and how it can remain number 1 for a long-time to come.  I’ve been in the email marketing game as long as anyone and...

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Addressable Market versus Attainable Market
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Addressable market is a word that is often used to ask a simple question: who is your ideal client profile (ICP) and how are you going to go get them?  Many executives discuss total addressable market or TAM, and this structure has become very common place within the hallways of marketing departments, sales organizations, and board rooms.  It is also found its way clearly...

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Is Atlanta the Hollywood of the South?
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Another Young President’s event took me out to Gwinnett to hang out with 75 other YPOers and talk “movies”.  Honestly I thought it was a joke.  We all got invited to visit a “studio” that is being built in a 5 million square foot building (yes 5 million).  The movie, “Fast and Furious 7”, please note, I don’t see movies, so I was driving out...

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Go Big: What is Ben Carter’s Crater?
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I am starting a new series lovely called “Go Big”.  The general idea around this blog series is to celebrate ideas, people, and companies in Atlanta that are dreaming big, thinking big, and going big (regardless of success or failure).  As I have continued my education around “transformational ideas, companies, and people” I continue to come back to a willingness to not play it...

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Is Social Selling Real?  Seriously.
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I know it gets old me saying this, but man, I get to hang out with some really smart people.  Last night I’m sitting around with a group of venture investors who have created $2.6 Billion in shareholder value and created 6,000 jobs around the globe and three world-class entrepreneurs.  The topic – well besides how many bottles of wine to take to the...

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Is meeting face to face WhatCounts?
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Today’s post is part bragging on the WhatCounts team, and part question.  In a world that has gone so digital I started thinking, is a good ole’ face to face meeting still the answer.  I know everyone wants to build their funnel: from website visitors, to conversion, to connects, to customers, to on-boarding.  Who hasn’t read the “Predictable Revenue” book.  Listen I believe in it,...

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Atlanta: Marketing Technology Startups Review
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Sorry for the delay.  Yesterday got away from me.  On Wednesday evening I got to pinch-hit for Brooks Robinson (CEO) of Springbot at the recent Atlanta Interactive Marketing Association #StartupSlam.  The event was held at the Atlanta Technology Village, MCed by one of my favorite people in world Dave Favero, and David Cummings provided the opening remarks.  The only way it could have been...

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Do you have a Two-sided Laminate? #Lamigraphic
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Today’s post is old school!  I’m talking 1999 old school.  Are you kidding me, that was 14 years ago.  That is nuts.  I can’t believe I was 6 years old when I started my first company (just go with me).  Local Atlanta leader Jamie Bardin suggested that I blog about the infamous “two-sided laminate”.  It is humbling that people remember my tactics.  It got...

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Springbot: What is Marketing Robotics?
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So you heard to the news yesterday.  Springbot has raised a Series A investment of $3 Million from TechOperators, TTV Capital, and increased participation from early investors.  Today’s blog post is not about the funding, you can go read about that – just Google it, or visit their website.  Today’s post is about the company itself, the core idea of moving beyond marketing automation...

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