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Emarsys : Artificial Intelligence Marketing (AIM)
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There are about 100 amazing, awesome, inspiring, game changing, never before heard lessons in this blog post.  OK, maybe that is an exaggeration, which is actually my point with this particular post.  Artificial Intelligence Marketing will fundamentally revolutionize the role of the marketer.  How often have you heard of a company because of the amazing exaggerations they communicate.  I know, I know, that is...

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Two Lessons in Two Years
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Two Lessons in Two Years.  Hard to believe that TechSquare Labs is two years old.  Does time fly?  That is a serious question.  I am not sure if time flies but it is amazing what time allows.  Given enough time and effort vision becomes reality.  Over the last two years I have learned hundreds of lessons.  As I have blogged before I believe strongly in...

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Raising and Investing Emotional Capital
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The other day I tweeted a lesson of the day: Emotional Capital matters more. People wanting you to be successful because of the person you are.  It was interesting to hear people’s point of view on this topic.  The recent news about technology fundraising (venture capital): we are in a bubble, we are not in a bubble (hold on: which is it?), got me thinking...

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2015 Lessons Learned
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It is December 31, and we all know what that means, 2015 lessons learned and resolutions.  Yes, everything we did wrong this year all goes away in the morning when we wake up with a hangover committed to eating better, exercising more, being a better friend, working smarter, writing a book (maybe about yoga or morning meditation) oh, and never drinking again. Instead of...

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Storm Brewing over the SaaS Greenfield?
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Is there a storm brewing over the SaaS greenfield?  What am I talking about, the SaaS game is all the rage.  You build an MVP, you buy the book Predictable Revenue, hire some sales development team members, and boom! Magic. This topic has been on my list for about a year, and I have only grown more concerned in recent meetings.  Is SaaS sales...

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