Email Marketing : The Seed of Marketing Technology
Email marketing, email marketing, email marketing. It just rolls off your tongue like a poem about marketing technology. I am a proud email marketing entrepreneur and recently have been giving a lot of thought to the future of the channel and how it can remain number 1 for a long-time to come. I’ve been in the email marketing game as long as anyone and I can’t tell you how many times I’ve heard “email is dead”. Its funny to me, if email ever did die, do you know how you would find out about it, yep, an email.
A few quick thoughts on how email is in our lives:
1. Our primary email addresses (yes we have more than one) has become something we are guarded with, like our phone number, that makes it more valuable not less valuable, more likely to be an awesome way to communicate with you.
2. Email has become the number one way we authenticate ourselves on the Internet, number one. Can you imagine logging into Facebook or Instagram with your your social security number, no way, won’t happen.
3. Email is growing and it works. According to research data from Radicati Email Statistics more than 1 billion “new” email addresses will get created in the next 4-5 years.
So email boxes are growing, email volume is decreasing (people are just getting smarter and more personal about what they are sending), we are finally moving beyond the era of “batch and blast” into a era of “personalization”. Email as a marketing channel is ripe for innovation. I love what is happening over at OtherInbox, and I love to see continued investor interest in the email eco-system. Email is and has always been the seed of marketing technology. As has been said before “email is the killer app of the internet”.
I love being an email entrepreneur, an email marketing leader, and involved in the broader marketing technology cluster : knowing full-well that most if not all of the other marketing technology providers have “email at their core”. That’s why I proudly say, I love email!