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Is meeting face to face WhatCounts?

Posted on Sep 9, 2013 by in Sales and Marketing | 0 comments

Today’s post is part bragging on the WhatCounts team, and part question.  In a world that has gone so digital I started thinking, is a good ole’ face to face meeting still the answer.  I know everyone wants to build their funnel: from website visitors, to conversion, to connects, to customers, to on-boarding.  Who hasn’t read the “Predictable Revenue” book.  Listen I believe in it, every company needs a model that is measurable, repeatable, and yes predictable.  BUT.  How about that face to face meeting, is it always about how much your product costs (maybe)?


So, what got me thinking about this.  Well, as you have read, I’ve been traveling around the country speaking at these WhatCounts Smart Marketing Roadshows.  The response has been unbelievable.  People want to get educated on digital marketing, personalization, segmentation, better targeting, and yes they want some free drinks.  So next week takes me to the nation’s capital, Washington D.C. to hang out with over 150 registrants (yep 150 people want to meet face to face).

I’m constantly challenging my thinking around sales and marketing, customer experience, interactions, and growing a business.  If I had all the answers, I wouldn’t be blogging, I would be off on some island called Nance chilling with a glass of Sancerre.  I think the answer is something I have shared (blogged) before, maybe the answer is Allbound.  Great, growing, thriving companies interact whenever and wherever possible.  These roadshow events are not cheap, they are expensive, but the chance to interact face to face seems powerful.  WhatCounts will keep spreading our story in an Allbound kinda way.


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